Architectural companies develop projects in several phases. In studying and discussing the different possibilities it is often very useful at this stage to put together either a model or some 3D images.
Produce presentation materials of high quality which can be used for advertising purposes and in attracting investors.
Cross checking architectural solutions using high quality 3D rendering helps architects efficiency which in turn will lead to the expansion of its customer base.
All stages of development which can be presented to your clients usually use to enlightening and often essential to fully understand the design.